Josette is a social-first creative and storyteller with a knack for culture-driving content. As a Lead Creator at VaynerMedia, she produces scroll-stopping ads, original series, and premium UGC for Coach. Over her career, she’s built high-impact creative for heavy-hitter fashion and beauty brands, including Express, American Eagle, Aerie, Zappos, Olay, and Puma.

Beyond social media, Josette is actively shaping culture: her curatorial work has been featured in VICE, HAFNY, and BUST (co-curating the exhibition The Future Is Black Femme), and her screenwriting has earned accolades from the Austin Film Festival, the Nickelodeon Shorts Program, and the StayMacro Episodic Lab.

Photo cred: Javier Aguiar